Seeking a detail-oriented Salesforce Marketing Cloud Quality Analyst to support testing and validation of marketing campaigns, customer journeys, and marketing automation processes. Resource should be responsible for ensuring the accuracy, quality, and seamless execution of marketing campaigns across multiple channels— including email and push notifications within Salesforce Marketing Cloud.
ResponsibilitiesKey Responsibilities
Campaign & Journey Testing
• Perform end-to-end testing of Salesforce Marketing Cloud journeys and campaigns.
• Validate journey configurations including entry sources, decision splits, wait activities, and triggers.
• Test email and push notification triggers to ensure correct campaign execution.
Email Template Validation
• Validate email templates for personalization, dynamic content, and correct rendering.
• Verify links, images, CTAs, and subscriber personalization strings.
• Ensure templates meet campaign requirements and quality standards.
SQL & Automation Testing
• Test SQL queries used for audience segmentation.
• Validate Automation Studio workflows including data imports, extracts, and scheduled automations.
• Ensure automations execute correctly without errors or data inconsistencies.
Data Validation & Integration
• Validate data flow between Salesforce Data Cloud and Marketing Cloud.
• Ensure correct data mapping and synchronization between systems.
• Verify campaign audience data and segmentation accuracy in Data Extensions.
Engagement & Scoring Testing
• Validate engagement tracking metrics such as email sends, opens, clicks, and push engagement.
• Test engagement scoring logic and ensure correct tracking of campaign performance.
Defect Identification & Resolution
• Identify, document, and track issues in journeys, emails, automations, and data flows.
• Work closely with developers, marketing teams, and campaign managers to resolve defects.
• Perform regression testing after fixes to ensure stability.
Campaign Go-live Support
• Support campaign launch activities and post-deployment validation.
• Provide hypercare support after campaign go-live.
• Coordinate handover to Support Operations/Monitoring teams (SOM) after successful deployment.
Required Skills
• Experience with Salesforce Marketing Cloud (SFMC).
• Knowledge of Journey Builder, Automation Studio, and Email Studio.
• Strong understanding of SQL for audience segmentation and data validation.
• Experience with campaign testing and marketing automation QA.
• Knowledge of data validation, data extensions, and subscriber data management.
Resource is required to work from Bangalore client location in Hybrid mode
Qualifications
Key Responsibilities
Campaign & Journey Testing
• Perform end-to-end testing of Salesforce Marketing Cloud journeys and campaigns.
• Validate journey configurations including entry sources, decision splits, wait activities, and triggers.
• Test email and push notification triggers to ensure correct campaign execution.
Email Template Validation
• Validate email templates for personalization, dynamic content, and correct rendering.
• Verify links, images, CTAs, and subscriber personalization strings.
• Ensure templates meet campaign requirements and quality standards.
SQL & Automation Testing
• Test SQL queries used for audience segmentation.
• Validate Automation Studio workflows including data imports, extracts, and scheduled automations.
• Ensure automations execute correctly without errors or data inconsistencies.
Data Validation & Integration
• Validate data flow between Salesforce Data Cloud and Marketing Cloud.
• Ensure correct data mapping and synchronization between systems.
• Verify campaign audience data and segmentation accuracy in Data Extensions.
Engagement & Scoring Testing
• Validate engagement tracking metrics such as email sends, opens, clicks, and push engagement.
• Test engagement scoring logic and ensure correct tracking of campaign performance.
Defect Identification & Resolution
• Identify, document, and track issues in journeys, emails, automations, and data flows.
• Work closely with developers, marketing teams, and campaign managers to resolve defects.
• Perform regression testing after fixes to ensure stability.
Campaign Go-live Support
• Support campaign launch activities and post-deployment validation.
• Provide hypercare support after campaign go-live.
• Coordinate handover to Support Operations/Monitoring teams (SOM) after successful deployment.
Required Skills
• Experience with Salesforce Marketing Cloud (SFMC).
• Knowledge of Journey Builder, Automation Studio, and Email Studio.
• Strong understanding of SQL for audience segmentation and data validation.
• Experience with campaign testing and marketing automation QA.
• Knowledge of data validation, data extensions, and subscriber data management.
Resource is required to work from Bangalore client location in Hybrid mode
About UsAt Zensar, we’re “experience-led everything”. We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose: Together, we shape experiences for better futures. Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is ONE with Client - a set of four core values that reflect who we are and how we work: One Zensar, Nurturing, Empowering, and Client Focus.
Part of the $4.8 billion RPG Group, we’re a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself.
We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.
